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Article: Ideas on demand: you don't have to wait for inspiration. (Management: Creative Zone).(the novel prompt creativity technique )
- Article from:
- Entrepreneur
- Article date:
- April 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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You've heard the stories about how chance, an accident or a mistake led to valuable inventions--penicillin, Velcro and Post-It Notes are just a few. But you don't have to rely on fate to provide inspiration. You can create conditions that spark new ideas any time by using creativity techniques such as the novel prompt.
Once you've clarified the ideas you're looking for--say, a spinoff of a highly successful product or ideas for a new ad campaign--introduce a novel and unlikely prompt as a catalyst for the free association of ideas. After you generate lots of ideas, sort and refine them into practical and innovative actions.
A novel prompt can be ...