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Article: Making the leap to retail: foodservice operators fund growth through retail markets. (Category Snapshot).
- Article from:
- Stagnito's New Products Magazine
- Article date:
- March 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sure retail shelves are full, but isn't there always room for something new, especially if consumers are familiar with the brand name, and oh, it also provides meal solutions? As foodservice continues to make gains on retail for a greater share of the consumer food dollar, retailers have more reason to take on popular foodservice brand names.
Retail is yet another venue for foodservice operators to market their brand. Foodservice also enjoys the reputation of being more innovative with flavors and being a driver of taste trends. More and more, foodservice operators are bringing their successful brand offerings to retail.
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