Article: Rolling Stone, Us Weekly and Men's Journal Join Experian's Co-Op Database; Experian's Cooperative Publishing Database CircBase Optimizes Magazine Subscriber Names for Prospecting.

COSTA MESA, Calif. -- COSTA MESA, Calif., April 1 /PRNewswire/ -- Experian(R), a global business solutions company, today announced that magazine publisher Wenner Media has joined Experian's CircBase(SM) database, the industry-leading cooperative database for publishers. Wenner Media is the owner of Rolling Stone, the flagship music publication that remains a pop culture icon, men's lifestyle magazine Men's Journal and entertainment title Us Weekly.

CircBase allows Wenner to optimize highly responsive names from hundreds of participating publications. The CircBase Publisher Database includes millions of households and individual subscribers and is essential for ...

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