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Article: Rolling Stone, Us Weekly and Men's Journal Join Experian's Co-Op Database; Experian's Cooperative Publishing Database CircBase Optimizes Magazine Subscriber Names for Prospecting.
- Article from:
- PR Newswire
- Article date:
- April 1, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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COSTA MESA, Calif. -- COSTA MESA, Calif., April 1 /PRNewswire/ -- Experian(R), a global business solutions company, today announced that magazine publisher Wenner Media has joined Experian's CircBase(SM) database, the industry-leading cooperative database for publishers. Wenner Media is the owner of Rolling Stone, the flagship music publication that remains a pop culture icon, men's lifestyle magazine Men's Journal and entertainment title Us Weekly.
CircBase allows Wenner to optimize highly responsive names from hundreds of participating publications. The CircBase Publisher Database includes millions of households and individual subscribers and is essential for ...