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Article: BTG to Commercialize Fundamental Patents Relating to Online Affiliate Programs; Company aims to realize value from web navigational tracking patent portfolio.
- Article from:
- Business Wire
- Article date:
- April 1, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
WEST CONSHOHOCKEN, Pa.--(BUSINESS WIRE)--April 1, 2003
BTG, a global technology commercialization company, today announced its plans to commercialize a portfolio of patents relating to web navigational tracking and online affiliate programs. These patented technologies are widely used in e-commerce to allow online merchants to track referrals from affiliate websites.
The portfolio includes four key patents covering the mechanics behind affiliate programs. The technology allows for the efficient tracking of the movement of Internet users between websites, thereby enabling online merchants to pay their affiliates a commission for ...