Article: BTG to commercialise fundamental patents relating to online affiliate programs; Company aims to realise value from web navigational tracking patent portfolio.

M2 PRESSWIRE-1 April 2003-BTG: BTG to commercialise fundamental patents relating to online affiliate programs; Company aims to realise value from web navigational tracking patent portfolio(C)1994-2003 M2 COMMUNICATIONS LTD

RDATE:04012003

London, UK -- BTG, a global technology commercialisation company, today announced its plans to commercialise a portfolio of patents relating to web navigational tracking and online affiliate programs. These patented technologies are widely used in e-commerce to allow online merchants to track referrals from affiliate websites.

The portfolio includes four key patents covering the mechanics behind affiliate ...

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