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Article: Promotions hit new high. (News).(Amount of core grocery products sold on promotion in multiples exceeded 5 bil pounds sterling barrier last year)
- Article from:
- Grocer
- Article date:
- February 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The amount of core grocery products sold on promotion in the multiples smashed the 5bn [pounds sterling] barrier last year, according to research by Taylor Nelson Sofres.
The data, revealed here for the first time, show promotional sales growing at a much faster rate than overall sales of packaged groceries. TNS says they were up 15% year-on-year, while overall sales grew just 5%.
That means promotions in the multiples now account for 18.5% of total sales--up from 16.9%.
The TNS data--generated using the researcher's new Promoflag service--prove that promotions remain a critically important weapon for the multiples despite the increasing focus ...