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Article: Promote It Launches On-Pack Health Club Guest Pass Program; New Service Offers Consumers a Trial Health Club Membership Redeemable at Thousands of Health Clubs Nationwide.
- Article from:
- PR Newswire
- Article date:
- April 4, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DENVER -- DENVER, April 4 /PRNewswire/ -- Promote It International announces the launch of a new on-pack Health Club Guest Pass Program, providing marketers with a new tool to increase sales of their own products. While offering consumers a benefit of high perceived value, the program also provides marketers with an opportunity to associate their brand with health and fitness.
Marketers advertise the Guest Pass Program to their customers on-pack, via free-standing inserts (FSIs), via in-store shelf talkers, or via other visible methods. Consumers who purchase the marketer's product are rewarded with a multi-visit health club guest pass redeemable at thousands ...