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Article: Man Utd poised to overhaul club membership programme.(Manchester United looks for new agency)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- December 20, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Manchester United is poised to appoint a direct agency to overhaul its club membership scheme following deliberations which have lasted more than 18 months.
The world's richest football club started talking to agencies early last year (PM March 30, 2001), although it has since appointed Iris to work on youth marketing projects.
The pitch list is understood to contain five agencies, including Cheetham Bell JWT, EHS Brann and WWAV North. Cheetham Bell is believed to be in pole position, as it ...