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Article: Dunkin' Donuts Scores Homerun with New York's Favorite Pasttime; Dunkin' Donuts Signs an Exclusive Deal with the New York Yankees.
- Article from:
- PR Newswire
- Article date:
- April 9, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- NEW YORK, April 9 /PRNewswire/ -- "Take me out to the ballgame ... buy me some Munchkins and Coolattas?" Will the song change? Maybe not. But some game time treats may go from salty to sweet as Dunkin' Donuts announces a four-year exclusive partnership with the New York Yankees.
"This deal makes Dunkin' Donuts the official coffee and donuts shop of New York baseball fans," said Dunkin' Donuts Vice President of Marketing Ken Kimmel. "We're thrilled to join the Yankees team."
As part of the new Yankees partnership, New York's favorite coffee and donut shop will be the exclusive sponsor of the Great Subway Race in-game promotion at all ...