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Article: Many Allergy Sufferers on Virtual Treatment 'Merry-Go-Round'; - Influx of New Allergy Products May Be Causing Consumer Confusion -.
- Article from:
- PR Newswire
- Article date:
- April 9, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MORRIS PLAINS, N.J. -- MORRIS PLAINS, N.J., April 9 /PRNewswire/ -- The influx of prescription and over-the-counter (OTC) allergy products introduced over the past several years could be creating an allergy treatment "merry-go-round" for allergy sufferers seeking effective symptom relief. According to a recent survey conducted by Russell Marketing Research, 66 percent of allergy sufferers who used multiple allergy medications, including Benadryl(R), during the past year admit that they did so to achieve greater symptom relief.
What's more, the majority of people with allergies surveyed admit to using two to three medications to help relieve allergy symptoms. ...