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Article: Performance Food Group and Pocahontas Foods USA received top awards in marketing competition--new winner's showcase details winning entries.
- Article from:
- Frozen Food Digest
- Article date:
- February 1, 2003
CopyrightCOPYRIGHT 2003 Frozen Food Digest, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Performance Food Group and Pocahontas Foods USA were named Best of Show in their respective divisions at the IFDA Value-Ad Marketing Competition awards presentation.
The awards were announced during a special session at the IFDA Sales & Marketing Conference, held at Amelia Island, FL. For the first time, full details on all winning entries are highlighted in a free web document, The IFDA Value-Ad Winner's Showcase.
"I was impressed with the innovation and creative effort that obviously went into the development of all of the participant's entries," said Ed Furbee, president of FPC Foodservice, Frederick, MD, a recipient of two Value-Ad Diamond Awards ...