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Article: Rotary screen printing: high end products are pushing printers to explore new opportunities for this versatile process.(for health and beauty product labels)
- Article from:
- Label & Narrow Web
- Article date:
- March 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Converters who are deeply involved in producing labels for the top marketers of health and beauty products know the value and practicality of rotary screen printing. They start the press run with a thick and solid application of opaque screen white, giving the substrate a depth not achievable by other means, and go from there to flexo.
By now, the label customers know what screen printing can do for them, and many want more from the application. "It used to be that the printer would apply one coat of opaque base white using rotary screen," says Tom Kirtz, president of Telstar Engineering, Burnsville, MN. "But now there are a host of products that require more ...