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Article: Findus flags Ice Hockey support with online game.(Brief Article)
- Article from:
- New Media Age
- Article date:
- March 27, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Frozen food brand Findus is releasing a Web-based arcade game to promote its sponsorship of British National League Ice Hockey.
Through its marketing and creative consultancy The Windmill Partnership, it has commissioned digital production company Jaildog to produce the game in a bid to drive traffic to the children's section of findus.co.uk.
Anthony Rushton, commercial director at Jaildog, said the game, called Don't Rush the Puck, will be launched in around six weeks on the site, and then it's likely that it will be virally marketed.
In the game, ...