Article: About 86 percent of consumers saw or heard a DTC advertisement within the last year. (Update).(Brief Article)

Article: Physicians still main focus
Pharmaceutical Executive;  May 1, 1998 ;     700+ words ... ... Prevention magazine, 27 percent of all consumers who have seen a DTC advertisement asked their doctor about a specific health condition discussed ... Prevention says that percentage means an estimated 35,330,900 consumers saw an ad, and as a direct consequence, talked with their ...

Article: Drug Ads Help Enable Consumers To Manage Their Health ...
Health & Medicine Week;  December 31, 2001 ;     700+ words ... ... because they were prompted by seeing a DTC advertisement. "It's common sense - if you ... specific drug as a result of seeing a DTC advertisement are more than twice as likely to ... a specific drug as a result of a DTC advertisement. "This could be especially good ...

Article: Drug Ads Help People Take Their Medicines Study Shows DTC Ads ...
PR Newswire;  November 29, 2001 ;     700+ words ... ... because they were prompted by seeing a DTC advertisement. "It's common sense -- if you ... specific drug as a result of seeing a DTC advertisement are more than twice as likely to ... a specific drug as a result of a DTC advertisement. "This could be especially good ...

Article: Direct-to-Lou
Pharmaceutical Executive;  December 1, 1999 ;     700+ words ... ... DDMAC organized an internal review process that insisted on total control over every DTC advertisement. Several agency officials reviewed every DTC advertisement, and DDMAC cited ads containing any element that could conceivably be misleading ...

Article: Consumers listen to DTC messages
Pharmaceutical Representative;  October 1, 1998 ;     700+ words ... ... s findings: Nine out of 10 adults have seen or heard a DTC advertisement for prescription medicines. Approximately a third of those ... read at least some of the brief summary. After seeing a DTC advertisement, 30% got on the Internet, called a toll-free number ...

Article: FDA "notice of violation" and warning letters
Pharmaceutical Executive;  March 1, 1999 ;     700+ words ... ... Koerner, a consumer promotion analyst for DDMAC, cited a DTC advertisement in the September 1998 issue of Health magazine and in an ... Lescol. In what may be a first for a broadcast television DTC advertisement, DDMAC director Minnie Baylor-Henry is calling for the ...

Transcript: DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS:MARCIA G. ...
Congressional Testimony;  May 8, 2008 ;     700+ words ... ... comments., If FDA identifies a violation in a disseminated DTC advertisement, such as a false or misleading safety or effectiveness ... it took when it identified a violation in a disseminated DTC advertisement. Today, I will discuss (1) the DTC advertising materials ...