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Article: Robert Kaplan and David Norton: the balanced scorecard.(popularisers of the the balanced scorecard: measures that drive performance)
- Article from:
- Thinkers
- Article date:
- December 1, 1999
CopyrightCOPYRIGHT 1999 Chartered Management Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Robert Kaplan is Professor of Accounting at Harvard Business School and David Norton is President of the consulting firm Renaissance Strategy Group. They are jointly recognised as the popularisers of the balanced scorecard and their approach to it was first introduced in a 1992 Harvard Business Review article ("The balanced scorecard: measures that drive performance") which began with a variation of the saying "What gets measured gets done"; Kaplan and Norton began with "What you measure is what you get".
The Balanced Scorecard is an aid to achieving strategy by showing how key measures inter-relate to track progress towards strategy. Kaplan and Norton argue that ...