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Article: The sticky topic of labels: people's propensity to mentally classify things is vital to social intercourse, but these labels can be wide open to misinterpretation. (Private View).
- Article from:
- Design Week
- Article date:
- March 27, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DO you think design is connected to marketing? If so, you may not be interested in attending the Design Management Institute's forthcoming conference in Vancouver, connecting Design and Marketing for Brand Success.
The DMI presumably believes not enough companies practise co-operation between the two disciplines. 'Effective utilisation of design', its newsletter asserts, 'has now become imperative, and success simply won't occur unless fusion with the right marketing strategy and programme occurs.
surely that's obvious. How can design operate in a vacuum? Doesn't marketing subsume all of a company's interfaces with its publics? But common sense isn't ...