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Article: Hidden Persuaders
- Article from:
- International Encyclopedia of the Social Sciences
CopyrightCOPYRIGHT 2008 Thomson Gale. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hidden Persuaders
BIBLIOGRAPHY
The idea that there are subtle forces within the advertising industry that try to manipulate consumers
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subconscious desires in order to sell products emerged in the first decades of the twentieth century. After World War II, debates about legitimate levels of consumer persuasion in advertising returned with a vengeance. In these years, Western societies
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material wealth and choice of products increased dramatically, which led to ever more advertising being targeted at consumers, especially through the new medium of television. As the Cold War intensified, anxieties spread that governments could use some of the motivational and subliminal ...
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Article: What's up, Doc?: To solve the malpractice question, we will have ...
Sunday Gazette-Mail;
January 19, 2003 ;
700+ words
... ... 70 percent all of a sudden! Propaganda and slanting the news are going hand in hand these days, choreographed by the hidden persuaders hired by the American Medical Association together with the behind-the-scenes lobbyists of the gouging insurance companies ...
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