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Article: Technology, Adoption of
- Article from:
- International Encyclopedia of the Social Sciences
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Technology, Adoption of
TECHNOLOGY AND THE DIFFUSION MODEL
TECHNOLOGY AND COMPATIBILITY
BIBLIOGRAPHY
The adoption of technology is represented in the popular imagination as a straightforward process whereby the best technology wins in the marketplace, satisfying consumer needs. However, this superficial understanding neglects a number of important issues that shape technological adoption and the mechanisms of the process itself.
TECHNOLOGY AND THE DIFFUSION MODEL
The classic representation of technology adoption is Everett M. Rogers
’
s technological diffusion curve, which he outlines in his 2003 book
The Diffusion of Innovations
. This s-shaped curve is broken up into three ...