Article: Soft Drink Industry

SOFT DRINK INDUSTRY

SOFT DRINK INDUSTRY, the production, marketing, and distribution of nonalcoholic, and generally carbonated, flavored, and sweetened, water-based beverages. The history of soft drinks in the United States illustrates important business innovations, such as product development, franchising, and mass marketing, as well as the evolution of consumer tastes and cultural trends.

Many Europeans long believed natural mineral waters held medicinal qualities and favored them as alternatives to often-polluted common drinking water. By 1772, British chemist Joseph Priestley invented a means to synthetically carbonate water, and the commercial manufacturing of artificial mineral ...

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