Article: Bobby Soxers

Bobby Soxers


By the mid-1940s, ankle socks and saddle shoes symbolized teenage girls. Neither teenage girls as a fashion group nor the socks and shoes were new, though. Throughout the 1920s and 1930s, media, manufacturers, and marketers made uneven attempts to understand teenage girls as a separate group with unique demands and interests. The story of bobby soxers provides a window into these attempts to follow girls' trends and to shape their emerging identity.

In the late 1920s, female tennis players first adopted a "stockingless mode," wearing only socks. This created an uproar culminating in efforts to ban women from wearing socks at Wimbledon in 1929. Despite opposition, the ...

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