Article: Propaganda, Uses and Psychology

Propaganda, Uses and Psychology

CARYN E. NEUMANN

Propaganda is a form of communication that attempts to influence the behavior of people by affecting their perceptions, attitudes and opinions. Propaganda can restructure hostile attitudes, reinforce friendly attitudes, or maintain the continued neutrality of those people who are undecided. A characteristic of propaganda is its reliance upon devices designed to discourage reflective thought such as name calling, use of glittering generalities like "freedom" or "injustice," use of prestigious symbols, endorsements from prominent persons, endorsements from regular folk, get-on-the-bandwagon representations, and cardstacking ...

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