Article: An explanatory model of student-athlete drinking: the role of ...
College Student Journal;  September 1, 2008 ;     700+ words ... ... ability of normative beliefs, perceptions of risk, coaches' attitudes toward drinking, and socio-demographic variables to discriminate ... collegiate environment provides a unique milieu for the creation of social norms, which is thus "carried" by groups of students, especially ...

Article: CAMPAIGN AIMS TO CHANGE ATTITUDE TOWARD DRINKING COALITION ...
The Boston Globe;  March 20, 2002 ;     700+ words ... ... She's spearheading a marketing campaign that's targeting the town's high school students in an attempt to change social norms about drinking. "Young people have this perception that everyone drinks. That's not true," Deane said. Even more ...

Article: The Social Norms of Discrete Consumer Exchange: ...
The American Journal of Economics and Sociology;  October 1, 1999 ;     700+ words ... ... their own homes. There is evident confusion between social norms and attitudes. This confusion stems from both attitudes and social norms being learned predispositions to respond in a consistent ...

Article: U.Va. Receives $2.5 Million Gift from Anheuser-Busch Companies to ...
PR Newswire;  September 21, 2006 ;     700+ words ... ... education program, the social norms approach has shown ... young people's attitudes about alcohol ... full potential." Social norms is an area of research ... norms on people's attitudes and behaviors ... techniques, the social norms approach offers ...

The Efficacy of the Social Norms Approach to Substance ...
Journal of American College Health;  September 1, 2000 ;     700+ words ... ... campuses.[3,6,10-15] The social norms approach has been proposed as ... population.[5,16] The social norms intervention is based on research ... students to act on their moderated attitudes. Social norms strategies, therefore, are ...

Article: Social norms campaigns: examining the relationship ...
Journal of Studies on Alcohol;  July 1, 2004 ;     700+ words ... ... promising approach has been the social norms intervention, which involves changing ... peers as holding more permissive attitudes toward drinking and as drinking ... Prentice and Miller, 1993). Social norms interventions communicate to college ...

Article: Market this: social norms ineffective; study ...
Campus Crime;  February 1, 2004 ;     700+ words ... ... found was contrary to social norms theory. Students who ... debunks the validity of social norms, she does not suggest ... of the problems with social norms campaigns is that this ... people will change their attitudes and behaviors if you ...