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Article: Sampling
- Article from:
- Encyclopedia of Public Health
- Author:
CopyrightCOPYRIGHT 2002 The Gale Group Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAMPLING
In many disciplines, there is often a need to describe the characteristics of some large entity, such as the air quality in a region, the prevalence of smoking in the general population, or the output from a production line of a pharmaceutical company. Due to practical considerations, it is impossible to assay the entire atmosphere, interview every person in the nation, or test every pill. Sampling is the process whereby information is obtained from selected parts of an entity, with the aim of making general statements that apply to the entity as a whole, or an identifiable part of it. Opinion pollsters use sampling to gauge political allegiances or preferences for brands of ...