Article: Cravings

Cravings

Most people, at some time, have a strong desire for some particular food, such as ice cream or pizza. Such a desire for a particular food, even when one is not hungry, is called a craving. There are a number of theories as to why people crave certain foods, including:

  • Self-imposed food restriction.

  • A psychological desire for a "comfort" food.
  • Hormonal changes.
  • Gender differences.
  • Response to stress .

Food Restriction.

The theory of food restriction holds that people desire those foods that they feel should be avoided. According to the dietitian Debra Waterhouse, food cravings do not cause weight gain, but denying the cravings does. This creates a vicious cycle. For ...

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