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Article: Wrigley, Philip K. 1894-1977
- Article from:
- American Decades
CopyrightCOPYRIGHT 2001 The Gale Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WRIGLEY, PHILIP K. 1894-1977
Chewing gum executive and salesman
Opportunity
During World War II Philip K. Wrigley, the chewing gum manufacturer, seemed an unlikely candidate for success. Initially it seemed that the war would temporarily halt the production of chewing gum, but Wrigley managed to turn it into an opportunity to introduce his company and his product to more people.
Background
Philip Wrigley was the second child and first son of William Wrigley, Jr. He worked in the family soap factory and eventually moved into sales, where he excelled. In sales, according to Paul M. Angle, his "salient
traits
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unbounded confidence, flair, imagination, industry, and persistence
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