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Article: Death of the Saturday Evening Post
- Article from:
- American Decades
CopyrightCOPYRIGHT 2001 The Gale Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DEATH OF THE SATURDAY EVENING POST
Venerable Institution
When the
Saturday Evening Post
ceased publication with the 8 February 1969 issue, one of the most venerable institutions of American magazine publishing fell victim to the changing media landscape of the post-World War II era.
Middle-class America
The
Saturday Evening Post
claimed ancestry from the 1729 founding by Benjamin Franklin of the
Pennsylvania Gazette.
The
Saturday Evening Post
was, for almost sixty years, the most successful general-interest weekly magazine in the United States. The magazine had first reached its position as a magazine leader under the editorship of George Horace Lorimer, who held that post from 1899 ...