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Article: HERE'S THE PITCH WEIGHING THE CLAIMS OF EXERCISE EQUIPMENT BY JACK WILLIAMS COPLEY NEWS SERVICE

Article from:
Herald-News (Joliet, IL)
Article date:
July 21, 1997
Copyright

The sales pitches usually are lobbed squarely at a consumer's strike zone: the waistline. "I went from a size 12 down to a size 8" ...

"Burn over 1,300 calories an hour" ...

"Get a flat, sexy stomach in just three minutes a day!" ... Sound familiar?

Driven by competition and the quick-fix cravings of shoppers in the body makeover market, the $2.4 billion exercise-equipment industry is rarely given to understatement.

Now some of those marketing curveballs are being slammed back in the pitchmen's faces thanks to Operation Waistline, a campaign of vigilance launched by the Federal Trade Commission.

The FTC announced recently that it has prohibited four companies from making weight-loss ...

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