Article: Checkout Line

According to Reynolds research, more than 35 percent of consumers said plastic wrap wasn't easy to handle. And more than 40 percent said plastic wrap wasn't easy to tear off the roll. No more. Plastic wrap has gotten easier to handle with Reynolds Plastic Wrap's innovative EZ Slide Cutter. You simply pull the wrap from the box, slide the EZ Slide Cutter and you have a smooth even sheet. There's less bunching and less sticking to itself than other wraps.

Reynold Plastic Wrap with EZ Slide Cutter is sold at most grocery stores and retails for $2.99 for a 10- sq. foot roll.

The conclusion: Maybe it's in the technique, but our columnists either applauded or booed this product.

George Ziegler ...

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