Article: ADVERTISERS USE LURE OF BIG FISH TO HOOK YOU

THIS ELECTRONIC VERSION MAY DIFFER SLIGHTLY FROM THE PRINTED VERSION. COMMENTARY Jim Gordon's column appears Tuesday, Thursday and Sunday. Contact him at 881-3116 or at wordman@pla-net.net

About this time of year, the faint approach of spring begins to percolate a variety of reactions. The young man's thoughts, the poet Tennyson tells us, turn to love.

The baseball fan begins to pore over the sports pages for any crumb of news that would support hope for the home team, while fantasy league members prepare for their drafts.

The fashion conscious are reviewing the new lines in hope of finding the perfect look.

Gardeners are perusing the seed and bulb catalogues, and potential vacationers are ...

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