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Article: PROTECTING IMAGES OF DEAD CELEBRITIES IS BIG BUSINESS

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Post-Tribune (IN)
Article date:
December 11, 1988
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PHOTO - 2 MARILYN MONROE John Wayne plays Rooster Cogburn in the movie "True Grit."

THIS ELECTRONIC VERSION MAY DIFFER SLIGHTLY FROM THE PRINTED VERSION.

Don't mess with James Dean, Marilyn Monroe, John Wayne, W.C. Fields or Elvis. They may be dead, but try to use their name or image for commercial purposes without permission and you're in for a fight.

Their families and agents don't think twice about taking infringers to court. Using John Wayne for a cigarette ad, Elvis on toilet paper or W.C. Fields as a nude pinup probably will bring threats of a lawsuit.

"It is our position that the estate of Elvis Presley owns his name, image and likeness," said Carla Peyton, the estate's ...

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