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Article: America's imaginary first lady of food: new book examines the myth of Betty Crocker

Article from:
Courier News (Elgin, IL)
Article date:
June 1, 2005
Author:
Copyright

She was the darling of the dessert league, a radio and television host, a cookbook author and trusted friend with an answer for every cooking conundrum. The fact she wasn't a real person didn't stop happy housewives across the country from sending Betty Crocker more than 4,000 letters a day at the height of her popularity. "I wonder if you realize how much you are helping me, or rather I should say `us,' " wrote one appreciative homemaker.

"Your talks ... have given me hope," another fan wrote after listening to her radio program on meal-stretching tips during the Depression.

If Betty was "born" some 84 years ago as an advertising creation designed to sell Gold Medal Flour, she quickly ...

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