|
|
Article: Area franchisee's recipe for change helping fuel Burger King's growth
- Article from:
- The Sun - Naperville (IL)
- Article date:
- June 29, 2005
- Author:
CopyrightCopyright, 2005, The Naperville Sun. All rights reserved. REPRODUCTION PROHIBITED. (Hide copyright information)
|
Leading a revival of Burger King nationally is its fast-growing Chicago area-franchisee, Heartland Food Corp., run by Chief Executive Officer Jeff Rogers, left, and Chief Operating Officer Steve Wiborg, at their restaurant at 1323 W. Irving Park Road.
Burger King -- archrival of the Golden Arches -- is taking a bite out of Chicago.
With the help of Heartland Food Corp., its biggest Chicago franchisee, Burger King is seeing sales surge in McDonald's backyard. To be sure, Miami-based Burger King trails Oak Brook-based McDonald's in sales by a wide margin. But the long-troubled fast-food chain is staging a comeback.
"We've had incredible success, not just dollars success, but attitude ...