Article: Harley Schatz

Dear Mr. Berko: In April of 2003, I bought 200 shares of Krispy Kreme Doughnuts at $41.75 a share. Immediately after I bought the stock , the price began to fall and never stopped until it got down to $5 a share. Now I've got a $7,000 loss.

My broker really wants me to double down and buy $8,000 more of the stock, or 1,600 shares at $5 .52, which would reduce my cost to about $10 a share. This sounds like a smart move and I'm especially enthusiastic because the new chief executive officer who took over the company in April is supposed to be a turnaround genius. What do you think of Stephen F. Cooper, who is the new top dog? My broker says he will be very successful very soon and is anxious ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!