Article: Boost accountants' image? Let us count the ways

I would like to address an issue that concerns all of my brethren in the accounting industry. That is: How we are viewed by the public, and our own self-image.

When studying for the CPA exam close to 30 years ago, Ethics Ruling 17.141 was still in effect; it questioned the right of accountants to have their firm's name on the backs of bowling shirts (e.g. "KPMG Kingpins").

I remember saying to myself, "Do I really want to be associated with a profession that drafted an ethical pronouncement about bowling shirts? For that matter, do I want to be associated with a profession that bowls? I don't think architects bowl."

Today, the malaise of the accounting industry has been exacerbated by the ...

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