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Article: 'Cyber Monday' may be myth, but shoppers still byte

Article from:
Post-Tribune (IN)
Article date:
November 27, 2007
Author:
Copyright

THIS ELECTRONIC VERSION MAY DIFFER SLIGHTLY FROM PRINTED VERSION

Stephanie Johnson of Valparaiso looks at printers after finding a camera online Monday.(PHOTO - Color) (MICHAEL MCARDLE/POST-TRIBUNE)

In the beginning, it was simply a way for online retailers, or e-retailers, to compete with "Black Friday," the brick-and-mortar shopping fiasco after Thanksgiving Day. But now, just two years later, "Cyber Monday" has become "the ceremonial kickoff to the online holiday shopping season," according to the National Retail Federation.

How clever of the NRF to weave weighty words like "ceremonial," "kickoff," and "holiday" into the same tagline, when all it really comes down to is lightening your ...

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