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Article: Can Pitchfork stay pure?
- Article from:
- Chicago Sun-Times
- Article date:
- March 11, 2008
- Author:
CopyrightCopyright (c) 2008 Chicago Sun-Times, Inc. (Hide copyright information)
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Ask to name the most successful new publication of the Internet era and you'd be hard-pressed to find a student of new media in general and music journalism in particular who wouldn't say Pitchfork, the mostly Chicago-based Web 'zine that has become a must-read for every fan of adventurous cutting-edge music and independent rock.
Ryan Schreiber launched Pitchfork in his native Minneapolis in 1995, and it was already on its way to international prominence in 1999 when he moved to Chicago, where he eventually launched the annual summer Pitchfork Music Festival. Lately, Schreiber has set out to explore expansion plans, including an online music channel, Pitchfork.tv, that will launch on April 7.