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Article: What's all the buzz about?
- Article from:
- Chicago Sun-Times
- Article date:
- November 5, 2008
- Author:
CopyrightCopyright (c) 2008 Chicago Sun-Times, Inc. (Hide copyright information)
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When it comes to creating buzz, Chicago's restaurant scene is a perennial beehive with one goal: Stick to the honey for as long as possible.
Few restaurants can survive, much less flourish, without some amount of positive energy, anticipation or hype being generated. After all, what's new, noteworthy and unique is what attracts the bees -- foodies, fashionistas, tourists and conventioneers.
Restaurant buzz can result from something as simple as word of mouth, a positive review from a trusted restaurant critic or industry acclaim.
Hype also can result from a gossip column mention of celebrity guests (Barack and Michelle Obama dining at Spiaggia, Oprah at Table Fifty-Two, Brad Pitt and ...