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Article: Cream cheese fantasy
- Article from:
- Chicago Sun-Times
- Article date:
- March 2, 2009
- Author:
CopyrightCopyright (c) 2009 Chicago Sun-Times, Inc. (Hide copyright information)
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Have you noticed? Packaged goods behemoth Kraft Foods is heavily touting all things cheese-related in its vast portfolio of brands. No doubt the big cheese marketing push has something to do with cheese's virtues as a suitable comfort food for hard times. And boy, who hasn't noticed how hard the times are getting. In a recently introduced "Goodness Squared" campaign from Nitro/New York, Kraft has been hitting hard on its Kraft Singles cheese as a wholesome food option that is also economical.
Now comes a new campaign for Kraft's iconic Philadelphia brand cream cheese in convenient tubs. This campaign also comes from Nitro and carries the tag line "Snack Happily Ever After." Like the Kraft ...