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Article: A brand new beef with Steak 'n Shake
- Article from:
- Chicago Sun-Times
- Article date:
- March 29, 2009
- Author:
CopyrightCopyright (c) 2009 Chicago Sun-Times, Inc. (Hide copyright information)
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A guy goes in to a Steak 'n Shake restaurant in Florida recently and sees an advertising poster proclaiming: "Best burger chain in the country -- Chicago Sun-Times." He lets me know.
Hey, I wrote that!
The guy knew. He also knew what was wrong with this picture.
Steak 'n Shake is running a national ad campaign based on an endorsement from a guy working at a newspaper in a city where he can't even buy a double steakburger -- with or without cheese -- unless he's prepared to drive to the suburbs to get it.
That's not right.
What if Americans knew? Would they feel duped? Would they be angry? Would they say: What does the Sun-Times know?
Speaking only for myself, I felt used. I felt I'd ...