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Article: SOCIAL NETWORKING SITES - LIKE FACEBOOK AND MYSPACE -ARE BECOMING POPULAR MARKETING TOOLS

Article from:
The Herald News - Joliet (IL)
Article date:
March 15, 2009
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JOLIET - Facebook isn't just for faces anymore.

Businesses are entering the social networking domain that was once ruled by college students and is now inundated with Generations X and Y, Baby Boomers and beyond. YouTube, too, is being turned into a marketing tool.

As the social networking population gets older, businesses are more interested in becoming "friends."

"The mom who lives in the suburbs and has 1.5 kids gets on her site once a night," said Steve Leibforth, senior Web developer for Provena Health Systems. "It's the demographic we're looking for."

Provena, which operates six hospitals, including Provena Saint Joseph Medical Center in Joliet, started a Facebook group about three ...

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