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Article: History in the baking
- Article from:
- Chicago Sun-Times
- Article date:
- June 17, 2009
- Author:
CopyrightCopyright (c) 2009 Chicago Sun-Times, Inc. (Hide copyright information)
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A day in the life of Roeser's Bakery recalls the dawn of another era.
The Humboldt Park bakery at 3216 W. North is on the fringe of the park.
But it was the sweetheart of bakery row when John Roeser Jr. installed the 20-foot-long Roeser's neon sign in 1946 to illuminate his father's dream. And it was a hot spot in the mid-1970s, when it provided cakes for Bucket No. 2 on "Bozo's Circus" Grand Prize Game.
Established in 1911, Roeser's is the city's oldest family-owned retail bakery.
Someday, John Roeser III will hand off the operation to his 21-year-old son, John IV. Fourth-generation businesses -- that's as rare as Baked Alaska in Maui. At Roeser's, every day is as dependable as Father's ...