Article: Soul is the heart of affordability 2010 Kia Soul

It's a great confidence booster when a small, affordable car starts getting awards, especially when it's a new entry to the marketplace. The 2010 Kia Soul has been named by two prestigious automotive authorities for outstanding product characteristics.

This kind of award news is not only good for Kia - which has needed desperately to hit a homerun in the U.S. marketplace - but it's also good news for small car buyers, who more than anything else, want to feel confident in the small product they're buying. Ward's Autoworld named the Kia Soul to its "Interior of the Year" list as having the "Grooviest Interior." That alone speaks volumes. Small cars notoriously get overlooked in the finishings ...

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