Article: Fee, not free

He copyrighted and trademarked it nearly 10 years ago. He incorporated it and created a Web site for it five years ago.

And in between - in January 2004 - Naperville resident W. Brand Bobosky paid the appropriate "vanity" fee to the Illinois secretary of state's office to have it emblazoned on his license plates. So it's perhaps understandable Bobosky might feel a bit proprietary about the phrase "We Not Me," and to imagine his chagrin when those three simple words were allegedly hijacked two years ago for a multimillion-dollar advertising campaign for the Adidas sportswear company that featured NBA star Kevin Garnett. Bobosky and his attorney, Stephen Drinnon, filed a trademark and ...

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