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Fordism

Fordism A term coined by A. Gramsci (trans. 1971) to describe a form of production characterized by an assembly line (conveyor belt factory system) and standardized outputs linked with the stimulation of demand brought about by low prices, advertising, and credit. Fordism, exemplified by the mass‐production systems based on the principles of Taylorism used by the car maker, Henry Ford (1863–1947), gave workers high wages in return for intensive work. Many commentators believe that Fordism was ...

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