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Article: The Latest Round of Jewwear
- Article from:
- Forward
- Article date:
- September 17, 2004
- Author:
CopyrightProvided by ProQuest LLC. (Hide copyright information)
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Solomont, E.B.
Forward
09-17-2004
Around three years ago, Jon Polsky and Josh Goldstein thought that T-shirts
with Yiddish slogans would be cool. Polsky was recruited to model a
"Mensch" shirt, and he willingly wore a navy shirt with an iron-on
applique, thinking all was well and good.
That was until last fall, when Yiddish Ts started cropping up all over town
and the pair realized that a 10-year plan wasn't going to cut it. Other
designers also had realized that Jewish apparel is cool -- not nerdy.
Such are the politics of jumping into the thick of a successful Jewish
apparel phenomenon rooted in clothing, bags and jewelry. Which is exactly
what Polsky and Goldstein -- along with Goldstein's wife, ...