Transcript: Commentary: Proliferation of advertising in sports

STEVE INSKEEP
Morning Edition (NPR)
05-05-2004
Commentary: Proliferation of advertising in sports

Host: STEVE INSKEEP
Time: 11:00 AM-12:00 Noon

STEVE INSKEEP, host:

The biggest paycheck in horse racing last weekend went to Smarty Jones, the winner of the Kentucky Derby. Commentator Frank Deford attended the race at Churchill Downs and he noticed that the owners of Smarty Jones were not the only ones making money.

FRANK DEFORD:

At the Kentucky Derby, which is part of the Visa Triple Crown, where other races on the card Saturday were named after everything from bourbon to hospitals, purists were horrified that jockeys were legally permitted to affix commercial messages to their pants. ...

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