Article: Dab of 'Yeslam' on wrist? A Bin Ladin hopes so

Craig S. Smith
International Herald Tribune
11-05-2004
Move over, Elizabeth Taylor, Jennifer Lopez, Britney Spears and all the others who have traded on their fame to sell a perfume. There is a new name on the counter: ''Yeslam.'' The recognition factor may seem low, but it is probably better than ''Bin Ladin,'' the marketer's nightmare first proposed for the scent.Back in pre-9/11 days, Yeslam Bin Ladin, a half-brother of the world's most wanted terrorist, hatched the idea of bringing out the perfume and a line of other luxury items under the Bin Ladin brand. (Most of the family favors that spelling, he says.) ''Bin Ladin is a respected name that has been around for many years,'' ...

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