Article: True Love's Christmas Gifts Costs Increase


AP Online
11-29-2004
Dateline: PITTSBURGH
Forget the birds, trees, jewelry, laborers and performers. How about a new Jaguar, a BMW 7 Series, a Mercedes Benz, or a 1949 Rolex?

The luxury cars and vintage watch would cost as much as all the gifts listed in the Christmas carol "The Twelve Days of Christmas," according to PNC Financial Services Group Inc.

Each year, the Pittsburgh-based bank does a tongue-in-cheek tally of how much the drummers drumming, pipers piping, golden rings, turtle doves and golden rings would set you back if you bought them for your true love at today's prices. The bank began publishing the list in 1982 for institutional clients and released it publicly the next year.

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