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Article: True Love's Christmas Gifts Costs Increase
- Article from:
- AP Online
- Article date:
- November 29, 2004
CopyrightThis material is published under license from the Associated Press. All inquiries regarding rights should be directed to the Associated Press. (Hide copyright information)
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AP Online
11-29-2004
Dateline: PITTSBURGH
Forget the birds, trees, jewelry, laborers and performers. How about a new Jaguar, a BMW 7 Series, a Mercedes Benz, or a 1949 Rolex?
The luxury cars and vintage watch would cost as much as all the gifts listed in the Christmas carol "The Twelve Days of Christmas," according to PNC Financial Services Group Inc.
Each year, the Pittsburgh-based bank does a tongue-in-cheek tally of how much the drummers drumming, pipers piping, golden rings, turtle doves and golden rings would set you back if you bought them for your true love at today's prices. The bank began publishing the list in 1982 for institutional clients and released it publicly the next year.
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