Article: A bigger slice of cheese market Italian rivals try to sell their strategies

Ivar Ekman
International Herald Tribune
03-04-2005
The plain of the staid Po River, a fertile expanse that today is the home to close to a third of all Italians, was for a long time the scene of fratricidal struggles and bloody sieges.A new battle is brewing among the barns and bridges of this heavily cultivated area, a battle that will be noticed as far afield as the aisles of the Carrefour, Sainsburys and Lidl supermarkets of Europe. It is the battle between the Italian cheeses Parmigiano-Reggiano and Grana Padano, in some ways so similar that they could be the cheese equivalent of brothers, yet different enough to find themselves in an intensifying head-to-head fight over the palate and ...

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