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Article: Interview: Charles Duhigg talks about an event in Utah put on by Philip Morris International for smokers around the world to win a free vacation
- Article from:
- NPR Weekend Edition - Sunday
- Article date:
- November 27, 2004
- Author:
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JENNIFER LUDDEN
Weekend Edition - Sunday (NPR)
11-27-2004
Interview: Charles Duhigg talks about an event in Utah put on by Philip Morris International for smokers around the world to win a free vacation
Host: JENNIFER LUDDEN
Time: 8:00-9:00 PM
JENNIFER LUDDEN, host:
For some people, the iconic advertising figure of the Marlboro Man embodies the rugged individual of the American West. For others, he represents a product that can kill you. These two images met up recently at the 2004 Adventure Team event sponsored by Philip Morris International in Moab, Utah. The event, part-vacation, part-Marlboro marketing extravaganza, brought smokers from around the world to play cowboy on beautiful ...
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