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Interview: Charles Duhigg talks about an event in Utah put on by Philip Morris International for smokers around the world to win a free vacation
- Article from:
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Weekend Edition - Sunday (NPR)
- Article date:
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November 27, 2004
- Author:
- JENNIFER LUDDEN
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JENNIFER LUDDEN
Weekend Edition - Sunday (NPR)
11-27-2004
Interview: Charles Duhigg talks about an event in Utah put on by Philip Morris International for smokers around the world to win a free vacation
Host: JENNIFER LUDDEN
Time: 8:00-9:00 PM
JENNIFER LUDDEN, host:
For some people, the iconic advertising figure of the Marlboro Man embodies the rugged individual of the American West. For others, he represents a product that can kill you. These two images met up recently at the 2004 Adventure Team event sponsored by Philip Morris International in Moab, Utah. The event, part-vacation, part-Marlboro marketing extravaganza, brought smokers from around the world to play cowboy on beautiful ...
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ADDING MULTIMEDIA/Philip Morris International Announces 12-Year...
Canadian Corporate News;
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528 words
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AP Online;
March 14, 2005 ;
CHRISTOPHER WANG, AP Business Writer;
760 words
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U.S. Newswire;
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452 words
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KICKING THE HABIT ALTRIA PLANS TO SPIN OFF PHILIP MORRIS...
The Cincinnati Post (Cincinnati, OH);
August 30, 2007 ;
787 words
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